»Modni péle méle« slovenske družbe med svetovnima vojnama

In the present book, the author uses fashion, as the harbinger of any modern society, to discuss the process of modernization of interwar Slovenian society. The emphasis is placed on the attitude that Slovenians had towards this phenomenon, which can clearly be observed in the texts and images (photographs, illustrations) published in Catholic, liberal, socialist and other periodicals of that time. In researching the available historical sources, the author was interested mainly in finding out whether the Slovenian society of that time could be classified as being modern or still rather traditional, and whether fashion and the attitude of people towards fashion could be used to clarify this issue. The book begins with an introduction, which presents definitions of ideas and phenomena such as clothing fashion, the modern age, and traditional and consumer society. It also presents the key theories of fashion and modernization which serve as the basis for the interpretation of the researched sources. In the second part of the book, a number of different forms of communication are discussed, media in the broader (e.g. the fine arts, columns) and the narrower sense of the word (e.g. radio, film, photography). The author attempts to establish the role that such media played in the regulation (i.e. promotion and restriction) of fashion consumption in interwar Europe. The importance of print media is specifically emphasised, as such media provided Summary 340 the main source of information for the present book. The third part of the book outlines the development of print media and periodicals in Slovenia before and after the Great War, and there is also an observation of how fashion was featured in such media. It is established that in the field of fashion, the Slovenian print media of the interwar years made considerable progress when compared to the period prior to that.